Hotel & Travel
URA 21st Annual Trade Show
October 17–20, 2027 | West Palm Beach, Florida
A little sunshine. Great connections. A destination worth exploring.
Your Home Base: Hilton West Palm Beach
Hilton West Palm Beach
600 Okeechobee Boulevard
West Palm Beach, FL 33401
Stay in the heart of downtown West Palm Beach, with dining, entertainment, and plenty to explore nearby. The Hilton is directly connected to the Palm Beach County Convention Center by a covered walkway and is across the street from CityPlace.
Between show activities, enjoy the hotel’s resort-style pool, on-site restaurants, and fitness center—or simply take a little time to relax under the palms.
Explore Hilton West Palm Beach
Special URA Hotel Rate
$269 per night, plus applicable taxes
Standard guestroom with one king bed or two queen beds, based on single or double occupancy.
Three guests: $289 per night, plus applicable taxes
Four guests: $309 per night, plus applicable taxes
More value for your stay!
The hotel’s $40 daily destination fee is waived for guests booking through the URA room block.
Room block deadline: September 15, 2027.
Rooms and room types are subject to availability. After the deadline, reservations are subject to availability and the hotel’s prevailing rates.
Reservation Details Coming Soon
Our official URA booking link will be posted here. Watch your email and check back for details on reserving your room at the group rate.
Please support your association by booking through the official URA room block. Staying together helps us create a great show experience and meet our hotel commitments.
Helpful Hotel Details
- Check-in: 4:00 p.m.
- Check-out: 11:00 a.m.
- Guestroom internet: Complimentary for our group.
- Airport transportation: Complimentary hotel shuttle to and from PBI, currently scheduled daily from 7:00 a.m. to 7:00 p.m. Contact the hotel for pickup instructions.
- Parking: URA guests receive a 20% discount on prevailing overnight valet parking rates.
- Arriving early or staying longer? Group rates are available three days before and after the event, subject to hotel availability.
Hotel services, transportation schedules, and parking rates are subject to change.
Getting to West Palm Beach
Flying in? Look for airport code PBI. The airport is approximately three miles from Hilton West Palm Beach, making it a convenient option for your visit.
In addition to the hotel’s airport shuttle, taxis, Uber, Lyft, and rental cars offer transportation options.
Traveling within South Florida? Brightline offers another way to reach downtown West Palm Beach. Its station is approximately half a mile from the hotel.
Come for URA. Stay for a Little Sunshine!
Thinking about arriving early or adding an extra day? There’s plenty to enjoy before or after the show.
Dinner & Exploring at CityPlace
Just across the street from the hotel, CityPlace brings together restaurants, shops, public art, and outdoor gathering spaces. It’s an easy place to meet your URA friends for a meal.
Clematis Street & the Downtown Waterfront
Explore downtown’s historic heart, find a spot for dinner, and enjoy a stroll along the waterfront with views across the Intracoastal Waterway.
Art & a Change of Pace
Visit the Norton Museum of Art to explore its collections and sculpture garden.
Catch a Performance
The nearby Kravis Center for the Performing Arts is worth checking for performances during your stay.
Make Time for the Beach
Head across the Intracoastal Waterway to Palm Beach for ocean views and time by the Atlantic. Pack your sunscreen and leave a little room in your itinerary to unwind!
Did you know? West Palm Beach and Palm Beach are neighboring communities separated by the Intracoastal Waterway. Our hotel is downtown, giving you a convenient home base for exploring both.
Discover More Things to Do in West Palm Beach
Check attraction websites for current hours, admission, and event schedules as your trip approaches.
Questions?
Contact URA at info@uniformretailers.org. We’re happy to help!
Making Waves Together
October 17–20, 2027
