URA negotiates competitive hotel rates so attendees have convenient accommodations at the best possible value. When our room block is filled, it helps URA:

✅ Keep registration fees and event costs down
✅ Secure better hotel rates for future trade shows
✅ Avoid costly penalties for unused rooms
✅ Maintain strong bargaining power with hotels and convention facilities

Booking outside the official block may seem like a small decision, but it can create significant costs for URA—and those costs ultimately affect every attendee and exhibitor.

Please support your association and your fellow members by staying at the headquarters hotel.

• Las Vegas shows & events calendar
• Sphere events